It defies the prevailing millennial aesthetic of sparse white walls and plants everywhere.
The prevailing aesthetic of just about every single public space I have entered since 2017 can be summed up in two words: “white and plants.”
Whether it’s a new café, boutique or restaurant, there seems to be an unwritten rule that no new boutique, restaurant or café may open unless they’ve agreed to adhere to a decorating scheme that involves bright eggshell-coloured walls and pothos and monstera plants as décor. While there’s nothing inherently wrong with white walls and plants, it does contribute to a certain globular, universal sameness that makes simply being alive and going through the motions feel a bit like déjà vu. Which is why I fell so hard for Drew Barrymore’s impending interior line, Flower Home.
From what I’ve seen, Flower Home — which will be available in Canada via the Walmart website in early June — is the antithesis of white and plants. Promotional photos of the line feature a dark indigo blue wall, vast swaths of printed wallpaper, and a sideboard cluttered up with books, a globe, oranges (?), and a kitschy lamp. It goes against everything that I as a millennial have been taught to assume is chic, and that is why I love it.
There’s so much going on that looking at it feels like a welcome respite from the sparse, clutterphobic aesthetic that has dominated the cultural conversation since Marie Kondo’s The Life Changing Magic of Tidying Upwas translated into English in 2014. It’s quirky in a way that is unapologetic, much like Barrymore herself.
While I’m not exactly a hoarder, I like living in a home where there are things to, you know, look at. The vision presented by Flower Home is a perfect balance between the current antiseptic aesthetic infused with the sense of joy that can be found in acquiring objects.
The fact that the line is being sold at Walmart only adds to its populist appeal; I can’t imagine Gwyneth Paltrow ever consenting to selling her triple-digit priced jade face rollers alongside jumbo bags of cat litter.
Drew Barrymore, hear my plea. Please start your own version of GOOP for people who love kitsch and don’t have millions of dollars to spend on aspirational objects. You have my money, I swear.